B.T.C. ( Be The Change), has always been the store’s motto, and that’s just what it has done. What started as a place to meet and eat is now so much more, as the grocery has become the heart of a now-bustling country town.
The B.T.C. is a unique and innovative grocery that takes the local food movement and makes it easy for the average person by buying locally when it can and industrially when it can’t. But first, foremost, forever, the B.T.C. is a place where the food is great but the community is better.
Just another small-town grocery… where the food tastes like it used to.
Locals go to the B.T.C. Old-Fashioned Grocery in Water Valley, Mississippi, for its Skillet Biscuits and Sausage Gravy breakfasts, made-to-order chicken salad and spicy Tex-Mex Pimiento Cheese sandwiches, and daily specials like Shrimp and Grits that are as good as mama made. The B.T.C.’s freezers are stocked with take-home Southern Yellow Squash Casseroles and its counter is piled high with sweets like Peach Fried Pies as well as seasonal produce, local milk, and freshly baked bread.
The B.T.C. Old-Fashioned Grocery Cookbook shares 120 of the store’s best recipes, giving home cooks everywhere a taste of the food that brought a community together, sparking friendships, reviving traditions, and revitalizing an American Main Street.
Buy your signed copy from Square Books in Oxford.
Whilst Max the Modern machine & the team were in Water Valley, they took refuge from story collecting here. We were lucky enough to meet Alexe van Beuren, the owner of the store, and her two beautiful children. Thank you for the cake and coffee - great to meet you all!
Credit to: Modern crew
Kagan Coughlin calls himself a builder of things. After leaving a lucrative career in finance, Coughlin and his family have become instrumental in the revitalization of downtown Water Valley, Mississippi. Their properties and businesses include the BTC grocery, a local anchor of food and community that has received acclaim from both inside the state and beyond.
This interview is part 1 of 3. Kagan talks about the couples journey with the BTC grocery.
Part 2 focuses on Base Camp Coding Academy, which he is the founder of.
Part 3 focuses on the Mechanics Bank in Water Valley & their involvement in rejuvenating the town.
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